About me

Do what you love!

My name is Cecilia, I was born in Peru, but I grew up between Argentina and Italy. Now living with my awesome Dutch husband and my two amazing kids in the beautiful Netherlands.

I have over 20 years of experience in brand strategy, marketing, sponsorships, partnerships and event management, working with the most powerful Brands in the World such as Coca-Cola, Mastercard, Magnum, Cornetto and many more.

I am also very passionate about the sport of padel at every level, playing it, organising tournaments and much more, so I decided to fuse my work experience with my passion for padel in an international environment. I speak English, Spanish, Italian and Dutch. That's how CeciArocena Padel was born.

Level up your padel game and make a splash on the international stage! Whether you're a club, coach, or player, we've got the winning strategy for you. With a multicultural background and a wealth of experience in brand strategy, marketing, and event management, I bring a global perspective to every project. Get in touch today!